“So, quick note to people running off to Amazon to buy this book? Um, don’t?” she says in the video.
In a follow-up TikTok, Scannell, a UC Berkeley graduate who used to work at Laurel Village’s Books Inc., encourages TikTok users to buy from their local independent bookstore after a rash of comments mentioned Amazon. The TikTok begins with Scannell grabbing “Cain’s Jawbone” from the wood shelves of San Francisco independent bookstore Green Apple Books before revealing the murder wall in her apartment (which is also mine, as I am her roommate). 18, the publisher of “Cain’s Jawbone,” Unbound, announced a reprint on Twitter, and pointed to the cause of the sales spike: “To all who found us through TikTok, welcome and thank you!” early to tell but i fear i may have girlbossed a bit too close to the sun #fyp #mystery #cainsjawbone ♬ Knives Out! (String Quartet in G Minor) - Nathan Johnson Kevin Kelleher / Special to SFGATEĭays later, the book sold out at retailers worldwide.Īt press time, the TikTok has 4.6 million views, 1 million likes, 36,600 shares and 5,340 comments. Sarah Scannell takes a moment for a portrait amidst her work on solving the murder mystery puzzle "Cain's Jawbone" at her home in Laurel Heights on November 22, 2021. 14, which reveals the 8-by-5-foot “murder wall” she created in her bedroom composed of the pencil-annotated 100 pages taped up and connected by string. “I decided to take this nearly impossible task as an opportunity to fulfill a lifelong dream and turn my entire bedroom wall into a murder board,” San Francisco TikTok creator Sarah Scannell says in a video posted Nov.
Then the relatively obscure book became a worldwide sensation after a viral post on the social media app TikTok.
0 kommentar(er)
